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Original tiers ($349/$549/$799) drifted into Hetzner Dell US setup-fee territory ($840-$1,020) — too aggressive for a small Atlanta provider competing against ColoCrossing ($0 setup) and OVH SYS ($60-$343). The competitor research at infrastructure/docs/competitors-atlanta-2026.md and dedicated-server-pricing-2026q2.md both flagged "no setup fees" as a documented competitive advantage. New tiers ($149/$249/$399) preserve a meaningful safety net on monthly customers (~1 month of rental recoups the fee) while sitting inside the OVH SYS price band. Annual / Semi-Annual customers still pay $0 setup. Per-plan changes: - R440 / R640 SFF (Tier 2): $349 → $149 - R540 / R740 / R740xd SFF / R740xd LFF (Tier 3): $549 → $249 - R640 NVMe / R740xd NVMe (Tier 4): $799 → $399 Spec doc updated. Test expectations adjusted; 12/12 pass. Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>